Kites and Bites aim to be an eclectic mix of statement clothes that embrace a truly international vision.
worldwide traditions, celebrations, and travel adventures
Your garments showcase a wide range of patterns, textures, and prints.
What was the inspiration behind this aesthetic?
I love seeing women with a versatile style that can surprise with unpredictability and uniqueness. Isn’t the world tired of uniforms, trends and the same old items worn for a short period of time by nearly everyone? I know I am. Kites and Bites aim to be an eclectic mix of statement clothes that embrace a truly international vision. The inspiration comes from worldwide traditions, celebrations, landmarks and travel adventures that appeal to the young target market.
What inspired you to create the brand?
It all started with a trip to Marrakesh. Having got lost within the expansive Souks, I ended up collating colourful fabrics and tassels from their traditional hats and belly dance fringes. Working for a fashion agency at London Fashion Week at the time I began to dream of designing my own collection. Knowing I couldn’t be the only one who was tired of fast fashion and lookalike high street brands I began to research into the luxury market.
Despite this market allowing the freedom for my creativity I struggled with the concept that I would be designing clothes that many could not afford. Ultimately, I wanted my brand to be a real alternative to fast fashion so began to investigate ways to make that possible. Alongside this, I wanted to build a brand that takes inspiration from all around the world, emulating London’s multicultural melting pot.
“New generations can start fresh and do things right. People need to learn to buy less and understand that a very cheap price often happens as a result of bad practice. It’s a big change that can’t happen overnight, but each and every designer counts.”
To ensure ethical standards are maintained I visit all factories I am considering using and make regular visits throughout the manufacturing process. I realise it’s an additional cost to factor in, however, as a designer I see it as my responsibility to know who is making my products, allowing me to be transparent with my customer.
How much importance is placed on ethical and sustainable practice within the brand?
I grew up in Romania, a country that can be seen as the place of manufacturing on many high street labels and luxury ones at the same time. From the very start of my career I’ve interacted with workers in those factories; I know the costs of the clothes, the contracts, and the rules. Fortunately, the situation is better than in Bangladesh for example, but there is still a lot that can be improved.
Find them here: kitesandbites.com